The best L.A. addresses by Jonathan Frydman, Communication Consultant

Jonathan Frydman, our favorite Parisian Communication Consultant, has a passion : Los Angeles! He shared his secret addresses with us…

I like to wake up around 6.30am to go hike in Griffith Park right under the Hollywood Sign, enterring by Canyon Dr, then Mulholland Hwy and exiting by N. Beachwood Dr, right after the Sunset Ranch (where you can ride horses). The view on the city is magnificent and the hiking trail is a lot less crowded and more surrounded by nature than the Runyon Canyon one. Then I go to Hugo’s West Hollywood to get xxl pancakes and divine eggs. It’s a low key but healthy diner where you’ll eat next to many celebs living nearby.

I go on with my day with a visit of the various vintage stores such as Crossroads, right next door of Hugo’s or on Melrose or Wasteland, located in front of it, 7428 Melrose Ave. For lunch I recommend Sushi Park, a hole in the whole, 8539 Sunset Blvd, right above a FedEx office, between a hair salon and a pizza joint. This is simply the best sushi restaurant I’ve ever tasted in my life (even in Japan). You have to fully trust the chef and order the “Omakase” and enjoy. After lunch I like to drive to DTLA and stop by The Last Bookstore, a surprising bookstore I absolutely adore. Then I like to wander around the museums in the area such as the Broad or Moma. I also recommend to walk around the Art District and discover the many tagged walls and art galleries.

I like to spend the late afternoon having a drink on Perch’s rooftop, still downtown. For dinner I recommend Gracias Madre, 8905 Melrose Ave, a delicious Vegan Mexican where cocktails are great such as Mezcal Mule! The patio is very pleasant and the atmosphere feels very Californian.

Another place to watch the city wake up is the Franklin Canyon Reservoir, enterring through Higgins Canyon on N Beverly Dr. For breakfast, Blu Jam, 7371 Melrose Ave, is very good, especially the Eggs Benedicts that are to die for! Then I go to Malibu which is an hour drive from West Hollywood. There are three beaches there which are quite hidden and therefore not crowded and clean:
El Matador State Beach: Rugged and wild landscape, not a lot of sand but isolated so perfect to tan peacefully.
Robert Meyer Mem State Beach, also called El Pescador State Beach: even less crowded, smalled and better sheltered from the wind.
But even better… what is only known unofficially under the name of Secret Beach: You have to drive through the private road through 30756 Pacific Coast Highway and drive for another minute or so alond the gigantic mansions’s gates until you arrive to a fence with a sign letting you know this is the entrance. The beach was private and reserved to the rich owners of the houses until a law opened this beach to the public was voted. Except that very little people know about it and this is really the best spot!
For lunch I have three addresses depending on the mood :

Malibu Seafood, a roadside diner with lobster for less than 40 Dollars, 25653 Pacific Coast Highway

Malibu Farm, on the pier, 23000 Pacific Coast Highway. A lot more posh, litterally ON the ocean. Ask to be seated on the left side facing the ocean

Malibu Café, an isolated place in the Malibu Hills. When you get there, it feels magical: chandeliers hanging on trees, a human size chest game, a small rive and waterfalls with boats.
After the beach, I go for a drink (or two) by the rooftop pool of the Petit Ermitage, a boutique hotel with big rooms, a lovely old-fashioned design. Located in the heart of West Hollywood, 8822 Cynthia St. For dinner, I adore Sugar Fish, especially the one on the corner of S La Brea and W 1st in West Hollywood. Many options and choices of always super fresh sushis!

When do we leave?


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